I’m playing right into their hands. I bet James Rogan pitched it like this (to be read with a British accent): “If I make a film about bloggers, it’ll get all sorts of amateur buzz marketing. Think Snakes on a Plane meets Roger & Me.”
You should keep in mind that when interviews for this film were first taped, that Snakes on a Plane had not yet bombed at the box office. Of course, because I have such great taste in movies (for example, I don’t care for Star Wars), I enjoyed the motherfuckin’ snake movie.
But that’s beside the point.
What did the geniuses behind Blog Wars think would happen if they gave an advance copy to a blogger who has been uploading video clips and amateur video to YouTube all year long? Maybe that one such blogger, experiencing a “slow news day” would put together an unauthorized teaser trailer promoting their film:
Tune in to Blog Wars on the Sundance Channel Dec. 28 @ 10pm or Dec. 30 @ 7pm.